The Psychology of Color in Branding

Colors do more than make your brand look pretty—they influence how people feel about your business. Here’s how to harness the psychology of color in your branding.

1. Why Color Matters

• 90% of first impressions are based on color.

• Colors influence trust, emotion, and action.

• Consistent color use can increase brand recognition by 80%.

2. What Different Colors Communicate

• Red: Energy, excitement, urgency (Coca‑Cola, Netflix)

• Blue: Trust, stability, professionalism (LinkedIn, PayPal)

• Yellow: Optimism, warmth, friendliness (McDonald’s, IKEA)

• Green: Nature, growth, sustainability (Spotify, Whole Foods)

• Purple: Creativity, luxury, imagination (Cadbury, Twitch)

3. How to Pick Your Brand Colors

1. Understand your brand personality – Are you bold, friendly, or professional?

2. Consider your audience’s emotions – What feelings do you want to evoke?

3. Test color combinations for accessibility and readability.

Pro Tip: Consistency is key. Use your brand colors across all platforms to create recognition and trust.

BodaWorks Insight: We help purpose‑driven brands choose colors strategically so their visual identity communicates the right story from day one.