Why Aesthetics Don’t Matter (Apparently) — And Why That’s a Massive Problem

The Ugly Truth

At some point, we collectively decided that aesthetics don’t matter.
That beauty is optional. That “functional” is enough.

And now? We’re surrounded by a grey, lifeless landscape — emotionally and literally.
Walk through a new housing estate and try not to yawn. Every box looks the same: plastic windows, flat walls, no joy. It’s architecture designed by Excel spreadsheet.

We’ve traded soul for “cost efficiency.” And we’re paying the emotional price.

How We Surround Ourselves Shapes How We Feel

Here’s the thing — design isn’t just about what you see. It’s about what you feel.

Aesthetics impact our mood, productivity, and wellbeing more than we realise.
When we live or work in spaces that are uninspired, our energy drops. When we interact with brands that look and feel the same, our excitement fades.

Design is emotional infrastructure.
And we’re demolishing it one cheap development and lazy rebrand at a time.

The Shift: From Meaningful to Mindless

Governments are no longer investing in beautiful, lasting design — they’re approving “fast builds” that age like milk. Creativity? Optional. Individuality? Unwanted.

Brands are doing the same — cutting creativity to “streamline” their visuals, sanding off every edge until there’s nothing left but corporate beige.

We’ve been brainwashed to believe that bland is safe.
Spoiler: bland is not safe — it’s soul-sucking.

Why It Actually Should Matter

Design matters because it’s the language of emotion.
Aesthetics matter because they signal care, quality, and respect.

When something is thoughtfully designed — whether it’s a home, a café, or a brand — it communicates: someone cared enough to make this beautiful for you.

That’s not luxury. That’s humanity.

A Call for Pretty Things

Let’s stop pretending beauty doesn’t matter.
Let’s stop accepting “good enough.”

To governments: stop funding grey despair and calling it housing.
To brands: stop stripping personality in the name of simplicity.
To people: stop settling for ugly.

We deserve spaces and brands that make us feel alive.

Because beauty isn’t extra. It’s essential.
It’s oxygen for the creative soul — and we’re running out of air.

✨ At BodaWorks., we design with emotion, personality, and soul.
We believe aesthetics aren’t vanity — they’re vital.
If you want your brand or space to make people feel something, you’re our kind of people.