Padel Mania
Padel Mania is Hungary's first expert padel webshop — built not by retailers, but by players who got lost in the jungle of specs, foreign shipping, and zero local support, and decided to fix it. They came to BodaWorks. for a brand that could hold that energy: the grit of two friends on a court, the confidence of people who've done the homework, and the warmth of player-to-player honesty.
We built a complete visual identity from the ground up. The primary logo fuses a sweeping padel arc with a custom wordmark rooted in Gibson — balanced, kinetic, instantly recognisable. A secondary icon system and sub-brand (Padel Mania Plusz, their premium membership tier) extend the identity across every touchpoint without losing coherence. The colour system — built around a signature coral orange, deep teal, and warm off-white — carries the brand from social posts to shipping boxes, court banners to branded merch.
The imagery direction was one of the most intentional parts of the work. Three distinct visual modes — studio product, dynamic campaign, and tactile editorial — give the brand range without drift. Voice and tone guidelines rooted in "player-to-player" honesty shaped every word across the system. The result is a brand that feels premium without being cold, expert without being intimidating, and Hungarian without being small.
More about Padel Mania ➡ here.
Take a look at the Brand Book.
