PENNIGUARD

Client: PenniGuard
Scope: Brand Identity, App UI/UX, Marketing Assets, Digital & Print Collateral

PenniGuard is a forward-thinking comparison platform helping users make smarter financial decisions across insurance, broadband, and energy services. The brand identity was designed to balance trust, clarity, and innovation, while reflecting the platform’s mission:
“Empowering choices. Protecting wallets.”

Brand Identity

• Typography: A modern, sans-serif typeface was chosen to convey reliability and simplicity. The word “Penni” appears in bold to emphasize savings, while “Guard” is set in a lighter weight to suggest protection and balance.

• Color Palette: A gradient system combining vibrant yellow and deep blue was developed to represent energy, trust, and forward motion. This dynamic blend also adapts well across digital and print applications.

• Logo & Iconography:

  • A shield symbol acts as the central mark, symbolising protection and security.

  • A coin/penny element is integrated within the shield to reinforce the idea of financial savings.

  • Supporting symbols (Wi-Fi waves, lightning bolt, umbrella) highlight PenniGuard’s services in broadband and energy.

Application

• Digital Platforms:

  • A custom app icon ensures instant recognition on mobile devices.

  • The app interface combines intuitive layouts with clear call-to-action elements, using bold colour blocks to guide navigation.

• Marketing Collateral:

  • A comprehensive brand toolkit includes print materials, stationery, and digital templates.

  • The tagline “Your Guard Against Overpaying” strengthens the brand’s customer-first positioning.